Palette doesn't give you the exact original colors for an image.

Think of it as a smart artist.

It makes sophisticated, data-driven guesses to…

  • Nail most skin tones

  • Mirror light conditions

  • Identify object boundaries

  • Capture minute details

  • …And much more

But you don't have to take our word for it.

Here's what Kevin Kelly, founder of Wired, said about us in his weekly newsletter, Recommendo.

"I use Palette to colorize my old black and white photos into fresh color ones. It's a free (Emil: not anymore) webpage that uses AI. I tested it by feeding it black and white versions of color images I had and it is remarkably accurate. And even when it is not 100% precise, it will produce very pleasing images you can save. Instantly. For free. I'm going through my scrapbook now, updating grey ones to energetic colors, sometimes using Palette's bright filter options."

>>> Let our smart artist color your photos 👉

All the best,

Emil Wallner

Founder of Palette